Black Friday 2018 was huge, but not all the offers lived up to the hype.
10% off is not a Black Friday sale, it’s a rounding error.
So here are a few businesses that delivered on the promise of the biggest online shopping day of the year; we’ll be keeping a close eye on them in 2019!
The card game company knows how to use satire to promote itself. They’ve rebranded to a (legitimate) chip company and their 2015 Black Friday promotion involved asking everyone to give them $5 for no reason…and they raised $71k, which they then spent on themselves.
But last year they outdid themselves with the 90% off sale. A car for $97.50. A Picasso for $60.00. A hundred dollar note for $1.
You get it.
Keep an eye on CAH’s social media, it’ll be worth it.
While they don’t really ‘do’ Black Friday, Apple always has additional offers that happen to coincide with the day. It’s usually in the form of gift vouchers or giveaways when you buy an Apple product, so if you’re about to buy an iPad…wait.
If you love crowds and getting crushed and abused, head into Target on Black Friday. Luckily, some of the deals have already been advertised and are available online, but you can be sure all those scratches and bite marks will be worth it – Target always rewards instore customers.
Prime Day is supposed to be Amazon’s version of Black Friday and Cyber Monday, but Jeff Bezos and company aren’t going to miss an opportunity to cash in, so there will be more discounts than you can point a stick at. Amazon deals have already started, but will they go down further? Only Bezos knows for sure.
If an expensive vacuum cleaner is your jam, then Dyson has you covered. The business is always eager to show how technology-forward they are and Black Friday is a chance for them to reduce their prices from insane, to almost affordable.
Pretty Much Everywhere
As I finish this list, I realise it’s relatively pointless. I mean, everywhere has Black Friday sales these days, so go to a shop that you want to buy stuff from – online or otherwise – and purchase things. On Friday.
BLOG WRITTEN BY: RHYS KNIGHT
Based in Brisbane, Australia, Rhys is the go-to SEO guru on the Plann Marketing team.
An avid student of what works and what doesn’t when it comes to promoting a product, he loves trying out the latest tools and apps trying to understand what makes them tick. He also geeks out over marketing science and test and measures everything.
Featured in Maxim Magazine, Arianna Huffington’s Thrive Global, Lifehack, Medium and others. Rhys is the Author of three books with three thousand more in his creative brain. Oh and he’s also a massive Mental Health Advocate!
Check out more of his things and stuff @rhys.knightglobal