How Plann Enabled Ray Pastoors To Streamline His Agency’s Social Media Marketing Workflows

Ray Pastoors is a digital marketing expert dedicated to helping sustainable and ethical small businesses thrive on social media. As the founder of ethical digital marketing agency LYF Solutions, Ray has harnessed Plann’s all-in-one social suite to help his remote team work more efficiently and collaborate with ease.

Helping Clients Stand Out On Social Media

Plann works seamlessly with Ray’s other apps and tools, making it easy for his remote team to find efficiencies in their workflows.

Plann’s Companion App has eliminated the need for manual data transfer or switching between multiple applications like desktop and mobile.

This integration not only saves valuable time but also ensures that the team can focus on what they do best: crafting exceptional social media strategies and delivering impactful results for their clients.

Plann’s One-Stop Shop

Plann has become the go-to platform for Ray’s entirely remote team, providing them with a centralized space to collaborate effectively and streamline their social media strategies.

By leveraging Plann’s Team Collab + Approvals features, Ray’s team maximizes their collective creativity and expertise, delivering exceptional social media campaigns that drive engagement, boost brand visibility, and generate tangible results for their clients.

Streamlining Social Content Creation

Whether Ray and his team are planning and organizing their content seamlessly with Plann’s Scheduling tool or saving time and effort by repurposing content with just a few clicks, Plann’s user-friendly features have truly streamlined their social media workflow and enhanced their content strategy.

Ray says that Plann’s Done-For-You-Content tool provides his team with high-quality content prompts when needed, ensuring a consistent flow of engaging post ideas.

Another one of his favorite Plan tools? The new EasyLink feature allows the team at LYF Solutions to effortlessly add on-brand links to their bio.

Ray’s Top Tips For Brands On Instagram:

• Create a content strategy:

  “This will ensure your messaging and content pillars come through in every post and will avoid the stress of having to come up with posts on the fly.”

• Find your purpose:

  “Think critically about the purpose of your social media – is it to connect? To sell? To add to your digital brand presence? Perhaps a combination of these? ”

• Create or refine your branding kit:

   “This a big part of creating a cohesive, aesthetically pleasing social media presence, and will help you stand out.  Your brand is more than a logo and some colors, consider other aspects like how you want people to feel.”