Case Study – Arts & Creative

How Plann Helped Nicola Jane Turn Her Creative Studio From A Hobby Into Her Full-Time Job

While working in marketing, graphic designer and artist, Nicola Jane, discovered a love for illustrating her favorite beauty brands and fashion influencers. Thanks to the power of social media, her Instagram quickly grew to a 23.9k following and was able to transform this passion into her full-time job and launch her own creative studio, Nicola Jane Creative.

Thanks to the power of Instagram, and with a little help from Plan, these days she works with some of her fave beauty brands and influencers.

Building A Business From Scratch

As my Instagram following grew, so did my client base and it turned into my full-time job. So, without Instagram, and Plann, I definitely wouldn’t have the business that I do now.


Nicola Jane


When Nicola first started illustrating, it was as a hobby. With no set goals and no website, she turned to Instagram as a place to post her art with the hopes that other people would like it, little did she know how quickly she would gain traction.

With a follower amount quickly increasing, Nicola found joy in using her socials to connect with other people, find support, and meet fellow creatives. Nicola’s inbox is often full to the brim, but with the ability to message directly from the Plann app, she’s always on top of it, and making the most out of every connection.

Securing Opportunities With Social Media

Plann has all of the tools I was looking for while being really simple and easy to learn.


Nicola Jane


When Nicola’s follower count started to soar, she saw it as more than just a hobby account – it was a chance to turn her passion into a thriving business. To keep up with the growing opportunities, Nicola turned to schedule apps, and Plann quickly became her favorite.

As her reach expanded and job offers poured in from her favorite beauty brands and influencers, Nicola relied on Plann to stay organized and on top of everything. From scheduling posts to managing her online shop, where she sells her own stunning prints, Plann became her go-to tool.

Crafting A Cohesive Feed

The drag and drop feed keeps my feed looking cohesive, and scheduling posts so that I never forget to post when I want to!


Nicola Jane


To thrive in the creative industry, Nicola knew how important it was important to create aesthetically cohesive social media feeds. That’s why she loves Plann’s Unified Brand Calander, where she can play around with the post order to experiment and make sure her feed is always optimized.

Nicola’s Top Tips For Brands On Instagram:

  • Consistency is key:

    “Use consistent colors throughout your feed and if you use a filter, try and stick to the same one for every photo.”

  • Find your style:

    “If you are struggling to know how to make your feed aesthetic, research what your favorite Instagrammers are doing!



Nicola Jane


  • Art & Creative

“So much information packed into a small amount of time”
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