While Instagram may have started off as a place to share your happy snaps, it has fast evolved into the app of choice for all things video. And as if sharing stories and saving them as highlights, posting Instagram live broadcasts, or posting videos on IGTV wasn’t enough, you can also share YouTube content directly to Instagram, too.
Why post your YouTube videos on Instagram?
As y’all know, content is king when it comes to promoting your services online. That said, who really has the time or energy to create unique content across every single platform — from Instagram and Facebook to YouTube and TikTok. The sheer thought of creating all of that content is exhausting! Repurposing content across platforms is a clever way to maximise your reach and grow your following while minimizing your output. Plus, as we all know, video is the best-perfoming content type on Instagram — even if that’s reduced slightly if you’re not creating it natively on Instagram.
How to post your YouTube videos on Instagram
So how do you get your youtube videos onto Instagram in the first place?
Good question. Glad you asked…
Instagram is yet to come up with their own solution for taking clips directly from youtube and sharing on the gram. But don’t fret, as there are some purpose-built sites that were designed for the sole purpose of letting you do just that.
For ease and simplicity, we’re going to share with you the one that was the most straightforward, quick and easy to use. It’s called Tube 2 Gram. And just like the name suggests, it takes your videos directly from YouTube and lets you upload them to Instagram
How to use Tube 2 Gram to repurpose your YouTube videos on Instagram
All you need to do is take the URL of the YouTube clip you want to share and place the highlight bar over the 1-minute section of the clip that you want to share over on your Instagram. Then hit download. From here, you simply save that clip as a new file to your desktop, airdrop to your device and go ahead and repost it just as you would any other Instagram media.
While you are limited to downloading 1-minute clips at a time on Tube 2 Gram, you can do the above steps multiple times and upload more than one video as a carousel to your feed if you wanted to share more than a minutes worth of that particular clip.
Where to post your YouTube videos on Instagram
There’s now so many different places you can post your repurposed videos on Instagram! You could post it on your stories, post directly to your feed as a post or carousel post, or piece a few snippets of the video together and post it to IGTV. With Instagram’s own answer to TikTok, Reels, coming soon, this can also be another perfect destination to showcase your short-form content. The sky’s truly the limit when it comes to posting video content on Instagram!
So there you go Plann’ers! Reposting your video content on Instagram really is that simple. Go ahead and give it a try! There’s just so much you can do when you know-how… Give it a try and let us know what you think in the comments below.