30 Unique Instagram Username Ideas That Will Get You Noticed In 2023

Need some ideas for unique usernames to help you stand out on Instagram? We’ve got you covered!

Need some ideas for unique usernames for Instagram? Well, you’re in luck, because we’ve got you sorted these with unique username ideas that are certain to make your account stand out against the crowd!

From playful and funny Instagram usernames, to cute and quirky ones, there’s something for everyone here The road to Instagram fame in 2023 starts with an eye-catching Instagram username, so let’s hop right to it!


Why having a unique Instagram username is important

On Instagram, one of your main goals is to gain the attention of other users and have them engage with your account by liking your posts, following your account, and viewing your Instagram Stories.

One of the easiest ways to stand out on Instagram is to choose a unique username. But what is the power in an Instagram username? Well, let’s say that you leave a comment on another Instagrammer’s post and they have a lot of followers. Your comment is interesting, funny, or just very long. It manages to get the attention of other Instagrammers in the comment section and even the person who posted the content. And yet, apart from your comment, your Instagram username is really the only thing they’ve seen from you (well that, and a tiny version of your profile picture)

But, if you happen to have a unique username that is interesting enough to make others want to click over to your account… you’ve won the Instagram game. You can always change your username on Instagram after starting an account. But it is always best to do your research before starting a new Instagram profile so that you can choose the best unique username possible.

How to choose a username for Instagram

There are now over 1 billion users of Instagram worldwide. So finding a unique username is going to be a wee bit tricky if you don’t think outside of the box.

What content will you be sharing on your brand new Instagram account for a blog or personal account? This is the first thing to think about when coming up with a unique username.

Will you be sharing your favourite funny memes? Or, will you be sharing your daily outfit inspiration from affordable stores? Knowing what your Instagram content theme will be is going to help you in making sure that you choose the perfect username that is sure to get you noticed.

Ideas for finding unique username for Instagram

With Instagram already being so popular all over the world, it can be really hard to come up with a unique username idea that hasn’t already been snapped up. But it is possible to get the unique username of your dreams — and sometimes, it’s just as much of a science as it is an art. That is, there are a few formulas that can help set you up with success.

Here are some combinations you can try for coming up with a creative Instagram username:

  • Colour + Brand Name
  • Your First Name + A Word That Rhymes With It
  • Flower Name + Music Genre

Here are some other ways you could come up with a unique username for Instagram:

  • Find a word you like in another language
  • Use alliteration with your first name
  • Make a favourite phrase of yours funny by changing a word

The best Instagram username generators

Need a little extra help finding brainstorming the perfect Instagram account name? We’ve got you! Check out some of these username generators that will help spark inspiration and get you moving in the right direction.



Insta Username

30 examples of unique Instagram usernames to inspire you!

Need some inspo? Here are some of our favourite examples of some successful Instagrammers have built successful brands from their unique usernames.

Instagram username #1: @alishylishy



A cute, rhyming username that’s hard to forget.

Instagram username #2: @ihavethisthingwithpink



A memorable Instagram username that perfectly encapsulates what the account is all about.

Instagram username #3: @marchingaroundtheworld



A clever way to incorporate the blogger’s name into the theme of their account.

Instagram username #4: @hellomissjordan



A cute and girly Instagram username that is perfect for when your name is already taken.

Instagram username #5: @theslumflower



An intriguing Instagram username that leaves you curious about what the account is about.

Instagram username #6: @rainbowsalt



A great example of how combining two different elements (color and texture) can create an inviting Instagram username.

Instagram username #7: @weworewhat



Excellent use of alliteration to create a compelling Instagram username.

Instagram username #8: @lioninthewild



In just a few characters, this memorable Instagram username perfectly embodies power and freedom.

Instagram username #9: @watts.on

watts on


This Instagram username uses a fun play on words on the creatorr’s name.

Instagram username #10: @soyouwanttotalkabout



An unforgettable username that instantly communicates what the purpose of the account will be.

Instagram username #11: @commentsbycelebs



An enticing username that instantly communicates what people can expect from this account — because, who doesn’t want to read comments from celebs?

Instagram username #12: @scarymommy



This Instagram username draws in the user’s interest by using a adjective that isn’t typically perceived as positive — scary.

Instagram username #13: @whatsonthediary



By asking a question, this user creates a username that is far more intriguing than just ‘the diary.’

Instagram username #14: @jvn



Jonathan Van Ness further elevates his celebrity status by simply going by a acronym — also a great option for if your name is already taken.

Instagram username #15: @smashfizzle



Ashley makes great use of onomatopoeia to create a simple Instagram username that is dripping with personality.

Instagram username #16: @ladyist



Adding ‘ist’ to the end of a name is a great way to instantly make a username feel more compelling — as this account proves.

Instagram username #17: @doyoutravel



Another example of how asking a question in your Instagram username can draw potential followers in and make them say ‘Yes! This is for me!’

Instagram username #18: @sharing_genes



This Instagram username uses a clever double entendre to bring their brand personality to life.

Instagram username #19: @diet_prada



Diet Prada brings together two phrases you wouldn’t normally see together in a compelling way that’s hard to ignore.

Instagram username #20: @blindsaay



This Instagram username doesn’t give too much away, and leaves you wanting to know more about what it means.

Instagram username #21: @tameyourbrain



A simple Instagram username that perfectly communicates the outcome you can expect if you follow their account.

Instagram username #22: @secondsapart



This cute and memorable username instantly sparks images of wonder and romance.

Instagram username @shortstache



This is another intriguing username that leaves you wanting to know more. He also has an account called ‘longstache’, which speaks to the versatility of the theme.

Instagram username #24: @wearenotreallystrangers



A warm and inviting Instagram account that instantly draws the user into their world.

Instagram username #25: @textsfromyourex




This account uses a half-rhyme to instantly summarise the content they post — which makes for a memorable Instagram username.

Instagram username #26: @thewellnesswitches



This Instagram username account uses the term ‘witch’ to create a more unique and memorable spin that stands out in the crowded wellness industry.

Instagram username #27: @eatingupwiththehannashians



A funny, tongue-in-cheek Instagram username that takes a risk by playing off a cultural phenomenon.

Instagram username #28: @wildsparkcopy



A punchy and engaging Instagram username that perfectly communicates the user’s brand personality.

Instagram username #29: @beam_me_up_softboi



A funny and nonsensical account username that doesn’t mean a whole lot, but is hard to get out of your head!

Instagram username #30: @herfirst100k



An empowering Instagram username that hints at the transformation you can expect from following them.

What to do when someone has the Instagram username you want

So, you’ve found the absolute perfect Instagram username and you’re super excited about it. You go to type it into Instagram and wah-wah, it’s already taken. Bummer! However, this doesn’t necessarily mean it has to be game over. If the person who has the username you want hasn’t posted for a few years, you may be able to politely message them and as if they would consider giving it to you. But, if that doesn’t work, you could always add a dot or underscore to the start or end of your name. You’ll just want to make sure the account is no longer active, and that you’re in fairly different industries so aren’t in competition. Remember, the goal here is to be unique!

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Ready to get started with your game-changing Instagram account?

Now, once you’ve come up with your unique username for Instagram idea… it’s time to see if it is available! You can always add underscores or other creative elements to your username to make it easier to read or just so that you can get something cool that is available.

Once you’ve selected your Instagram username, it’s time to set up your account and link in to Plann, so you can start strategising and planning your amazing content!

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