Are you looking to use your social media channels (like TikTok) as a conversion-driving tool? The best way to turn your followers into paying customers is this: get them off social media and onto your own website.
Whether you’re a service provider, influencer, content creator or eCommerce store, there are simple steps you can take to optimize your TikTok bio and use it to drive high-value website traffic.
Intrigued? Keep reading to discover how to add a link to your TikTok bio, how to make the most of your bio link, and how to use it to boost your traffic.
Why You Need a Link in Your TikTok Bio
So, what does having a ‘link in bio’ actually mean? It’s as simple as this: the bio section on your TikTok profile contains a clickable URL. This is unique for the platform as – unlike Facebook, Twitter, Pinterest, YouTube, and most social platforms other than Instagram – you can’t add a clickable link directly to your TikTok posts.
So, why is it important to leverage TikTok’s bio link feature? The fact is that having an impressive follower count doesn’t mean much if these users aren’t generating revenue for your business.
But by optimizing your TikTok bio you can move these users down the sales funnel and go from awareness to conversion – all by getting them to visit your website!
Adding a link to your TikTok bio is a highly effective way of directing your audience to a specific place. From your latest blog to a flash sale or your services page, you want to make sure your followers are able to get to ‘yes’ sooner.
How to Add a Your Link to Your TikTok Bio
We have an in-depth guide on how to add a link to your TikTok bio, but here’s a quick and easy overview:
• Open up the TikTok app.
• Ensure you’re logged into your business profile and tap your profile page.
• Tap “Edit Profile” followed by “Add Your Website,” and paste in your URL.
Making the Most of Your TikTok Bio Link
TikTok allows you to add one link to your bio, so it’s important to make the most of it. There are a few different ways you can do this, but before you decide which course to take, it’s important to consider your objective.
You can leverage TikTok as a powerful tool to drive website traffic, but where are you driving traffic to? Sending people to your homepage will boost your overall website visitors but it’s not necessarily the best place to send people (as its not specific).
So, what action do you want those visitors to take before they move on to another site? Here are some ideas:
• Read a sales page or blog post
• Signup for your newsletter
• Buy a product or service
• Shop sale products
• Fill in a contact form
Using your TikTok link in bio to drive traffic to your main sales page can be highly effective if you’re in the middle of a campaign. Utilizing it to send people to a single blog post isn’t usually the best way to get value from your traffic. Likewise, sending people to a page that requires them to buy immediately isn’t always as effective as giving them a softer option.
The solution: You may get better results directing people to a contact form, but only if they have a specific question to ask you. Asking them to signup for your newsletter is of value to you, as you can market to that traffic directly in the future. If you’re not offering something of value to them, however, they’re unlikely to bite.
Offering a lead magnet (such as a downloadable ebook, discount code or free resource) can help you avoid this issue. This is where the link in bio landing page comes into play.
Link in Bio Landing Page
By funnelling your TikTok traffic directly to a landing page, you’re more likely to entice your audience into sharing their email address for future marketing messages. Adding an effective nurture sequence to that lead magnet makes it more effective. Now, those new signups receive a carefully curated series of emails containing more direct content that you couldn’t add directly to your TikTok bio link.
How Plann’s EasyLink Can Help
Another way to make the most of that one link in your bio is to turn it into multiple links.
Using EasyLink allows you to add a link to your bio that triggers a menu of other links. These can be changed and updated as often as needed.
You can add your latest blog post as a link and update it each week. Your sales pages can be added, as can specific product and service links, links to your lead magnet, and a link to your contact form. EasyLink can even create entire catalogues of products that link to relevant pages.
The best bit? EasyLink allows you to schedule your landing page links through its ‘set and forget’ time-based links. You can pre-define when your links are live on EasyLink, so they only appear when relevant. How handy is that!
How to Use Your Link to Drive Traffic
The final step in this process is ensuring everyone knows your link is there. Don’t leave anything to chance when it comes to driving website traffic from your TikTok bio.
Instead, it’s crucial to use your copywriting in your bio and TikTok videos to proactively direct users to your clickable bio link. The good news? It doesn’t have to be hard!
All it takes is this: use a clear call-to-action statement.
Be super specific about why your followers should visit your bio link and give them a reason to take action. Whether you’re running a sale, sharing a juicy new podcast episode or releasing a new collection, use your CTA to specifically call out the benefits for your audience.
Try this: instead of generic CTA copy like ‘visit our website’, try something like ‘score easy access to XXX’ or ‘don’t miss our latest XXX’.
Use emotions and action-driving language to get your audience to take action, stat!
How to harness the best TikTok bio ideas
The best way to drive traffic from TikTok to your website is to ensure you’re posting great content, including a CTA directing people to the link in your bio and making the most of that link. Be clear in your objective, select your best link accordingly, and create TikTok content relevant to your offer.
Finally, be consistent in your posting. Using Plann to schedule all your social posts in advance takes the guesswork out of your content schedule and ensures complete consistency.
Plann’s all-in-one social media management suite allows you to schedule your content and gives you access to EasyLink to ensure you’re really making the most of the link in your TikTok bio.