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Content Calendar

A visual calendar that helps you organize and schedule your social media content creation and publishing process.

What is a Content Calendar?

A content calendar is a strategic planning tool used to manage the creation and publication of your content across various platforms. It can be used for different content formats, including social media posts, blog articles, videos, email marketing campaigns, and more.

Benefits of Using a Content Calendar:

  • Increased Efficiency: Plan your content in advance to avoid last-minute scrambling and ensure a consistent flow of content.
  • Improved Consistency: Maintain a consistent posting schedule and brand voice across different platforms.
  • Enhanced Creativity: Brainstorm content ideas and experiment with different formats to keep your audience engaged.
  • Streamlined Workflow: Batch-create content and utilize repurposing strategies to save time and resources.
  • Data-Driven Decisions: Track the performance of your content and adjust your strategy based on insights.

Types of Content Calendars:

There are two main types of content calendars:

  • General Content Calendar: This calendar can be used to plan all types of content, regardless of the platform.
  • Social Media Content Calendar: This specific calendar focuses on planning and scheduling social media posts.

Creating a Social Media Content Calendar:

The following steps can guide you in creating a social media content calendar:

  1. Define Your Goals: What do you want to achieve with your social media content? (e.g., brand awareness, website traffic, lead generation)
  2. Choose Your Platforms: Identify the social media platforms you’ll be using to reach your target audience.
  3. Plan Your Content Mix: Decide what types of content you’ll create (e.g., images, videos, blog posts, infographics).
  4. Schedule Your Posts: Allocate specific days and times for posting on each platform.
  5. Track and Analyze: Monitor the performance of your content and adjust your strategy as needed.

Plann: Your Social Media Content Calendar Solution

Plann is a social media management tool that offers a comprehensive content calendar for every month! Here’s what Plann can do to help you:

  • Visualize Your Feed: Drag-and-drop functionality allows you to plan your social media posts visually and ensure a cohesive brand aesthetic.
  • Content Inspiration & Planning: Access pre-built social media content calendars with daily post ideas, caption starters, repurposing tips, and high-performing hashtags.
  • Effortless Scheduling: Schedule your posts in advance to ensure consistent posting and free up your time for other tasks.
  • Data-Driven Insights: Gain valuable insights into your content performance with built-in analytics.
  • Team Collaboration: Collaborate with your team members through comments, approvals, and real-time updates.


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