Quantcast

Get Discovered With Instagram’s New Searchable Map Feature

Boost your local businesses’ visibility with Instagram’s new searchable map feature.

Lucinda Starr
3 minutes read

Are you a local business looking to gain visibility on Instagram? We’ve got exciting news about an epic new feature you need to know about. 

In a sneaky post to his Instagram Story, Mark Zuckerberg (the Co-Founder and CEO of Meta) revealed that a brand new searchable map feature is launching on Instagram today. 

This new feature offers huge opportunities for local businesses or anyone wanting to attract a location-specific audience. Let’s dive into how this searchable map works and how you can leverage it as a local business on Instagram.

 

Introducing Instagram’s searchable map experience

 

In a nutshell, Instagram has just rolled out a new way for users to discover local businesses. Rather than simply searching for business names and keywords in the Instagram search bar, users can now use the Map Search option to explore popular tagged locations. 

Plus, this new map feature allows users to filter locations by specific categories (such as restaurants, cafes, beauty salons and more). 

To access this new map feature, you’ll need to tap the location tags used in posts on either Feed or Stories. Plus, you can search for the name of a city on the Explore page to open this map view or even search by location-specific hashtags (such as #Sydney). 

If you find a location you’d like to visit, you can easily save it for later within the app. Plus, you can share places via DMs with your friends or family, too.

How to leverage Instagram’s new searchable map feature

As a local business, this new map feature is a gamechanger when it comes to gaining visibility from local customers. It allows relevant, local users or visitors to find your business, browse user-generated content and even access directions and your opening  (without leaving the Instagram app). 

Ready to tap into this powerful new Instagram feature? Here’s what you need to know:

  • Make sure your business’s contact information is up to date, particularly your address, phone number and opening hours.
  • Create a location tag specific to your local business on Instagram and ensure you’re tagging all of your posts with this geo-tag.
  • Use Location stickers on your Instagram Story to boost the chance of your business appearing on the map. 

Along with regularly sharing high-quality content to your Instagram profile, leveraging Instagram’s new location and map features will help you boost foot traffic and in-store customers too!

The Slay While You Sleep Guide
THE SLAY WHILE YOU SLEEP GUIDE

Discover game-changing ways to put your socials on auto pilot.

 

Level up your social media presence in 2022 with Plann 

Now you’ve scored the latest insights about what’s happening in social media, it’s time to put your knowledge into action. And what better way to do that than with your ultimate all-in-one social media suite, Plann!Ready to expand your reach on social media with Plann? Go on, redeem your 7-day free trial of Plann Plus. If you don’t like it, keep using Plann for free!

ABOUT THE AUTHOR

Latest Blogs

Instagram Tips

Social Media Strategy

Does Instagram Notify When You Screenshot a Story, Post, or DM?

What happens when someone screenshots a story, post or DM on Instagram? We dive into your burning questions in this complete guide.

Social Media Strategy

The Best Ways To Remove TikTok Watermarks

Wondering how to download TikTok without a watermark? Dive into our complete step-by-step guide to remove TikTok watermarks from your content.

Content Creation

Inspiration

Trending TikTok Songs To Use This Week (+ Reels)

Check out the trending TikTok songs and trending Reels that have been growing in popularity this week!

Quotted
“So much information packed into a small amount of time”
As an artist, I always knew TikTok was an important platform for me to be on to connect with potential clients. I left this course feeling so confident and excited to create and grow!
Arden Interiors
Jenn Evans
Artist

Getting Started with TikTok

Up your TikTok Strategy with
Greta Rose
Greta Rose
close-link
IT’S HERE!   |   Schedule Your YouTube Shorts With Plann!
TRY NOW
close-image