Loops Pods & Bots – Growth hack, or dangerous territory?
Here at Plann we are all about helping you strategically grow your authentic Instagram audience with followers who love what you do, but when you stop and think about how many ways there are to gain new followers on Instagram, it’s clear that not all Instagram growth strategies are created equally.
Let’s take a look at a few growth strategies that you might want to know more about before you give them a try – because there are pros and cons to any ‘get followers quick’ strategy.
Instagram loops are a strategic way for a small number of Instagrammers, usually 5 – 10 influencers or celebrities, who work together with a brand, to grow the number of followers for a few choice Instagram accounts. The brands then reward people for following those accounts by offering to give luxury prizes to one lucky person who completes all of their instructions. Sounds too good to be true! And maybe it is.
The instructions for a loop can range from liking anywhere from 40 – 70 other Instagram accounts at a time. As well as liking, commenting and tagging a number of your friends in their posts and more.
While Loop giveaways have been responsible for generating literally thousands of followers overnight for some Instagram accounts involved in the Loop, what becomes of that account after the loop is closed and the prize is given away usually looks like a mass exodus/ downward spike in gained followers which is why some brands leverage the loop for a strategic time, such as the release of a new product.
While the loss of potential new followers could drop dramatically for an account after the prize has been given away, a loop could also be a good thing if it achieves what the looper wants, such as, growing their audience, gaining brand awareness and generating new sales.
It can be a pain to unfollow all of the accounts you’ve followed after the prize draw if you are one of the people who enter the loop to win a prize, but what else have you got to do on the subway, right?
Instagram Bots are basically automated services that perform simple and structurally repetitive tasks at a much higher rate than a human could naturally complete them. Bots are often implemented on Instagram accounts where the user has paid for a service to assist in growing their account digitally. Bots will do this by giving likes and comments as well as viewing stories and any other simple command possible, with the sole purpose of mimicking human behavior to grow your following.
While it is preferable for there to be a human behind every single Instagram account, bots can be much more affordable than a virtual assistant, but in the long run, bots could do your account or brand damage as the comments they leave aren’t necessarily natural or appropriate.
If you are really serious about growing your Instagram account via engagement, try and dedicate 20 minutes of your day to intentionally doing so. The Plann comments manager was designed for this, so make sure you check it out on Plann Desktop.
Instagram Pods are a clever way to make sure that your posts are being seen, liked, commented on and engaged with, in a very organic manner by real people who actually operate that account.
As the name suggests, an Instagram Pod is primarily an organized group of Instagram account holders that interact with one another in messages, either on or off-platform. Users send their new posts to a group of 10 – 15 users (primarily in a similar industry) to engage with that post in a way that replicates organic usage on Instagram which helps you overcome the algorithm; which was pretty much designed to keep your post invisible unless it’s getting attention.
While Pods are not condoned by Instagram, they are more natural than bots because they mimic natural engagement but could affect your statistics and metrics so it’s really a case of what matters more to you at the time.
Just like fruit, organic is always best and Plann is designed to help you grow without artificial ingredients. But let us know if you have tried loops, bots or pods in the comments below, and whether or not they worked for you.
AUTHOR > Allison Pinock
Ally is the resident blogging and content legend at Plann.
Before joining Plann, Ally spent the best part of her career in front of and behind the camera as a TV presenter & Actress on heaps of Aussie TV shows (that’s where you’ve seen her).
She has a degree in design and psychology and loves to talk to strangers. Online. In blogs. From the comfort of her living room…In her own time Ally can be seen taking photos of nature or being mobbed by native Australian birds.
To hang out, head to @awa_powa