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Your Guide to the Different Types Of Facebook Ads In 2021

Different Types of Facebook Ads 2021

Want the 26% of users who make purchases from Facebook ads to scoop up your products and services?

Then you need to become a master of the platform!

For as little as $10 per day, you can see massive results with the different types of Facebook ads, but only if you know how to use each one effectively.

Different types of Facebook ads

 

 

Ready to dive into the wondrous world of Facebook advertising? Let’s go!

Watch: Everything you need to know about Facebook and LinkedIn

 

What Are The Different Types of Facebook Ads?

Post Engagement Facebook Ads

Facebook ads

Want to give your feed posts an extra boost in the algorithm? Then post engagement is the Facebook ad type for you.

You can drive engagement (likes, comments, and shares) to a defined audience. It will help you generate buzz and help you grow your followers.

Each ad will feature a ‘like page’ button, making it easy for you to grow your reach and engagement all in one post.

Read More: ALL THE SOCIAL MEDIA DIMENSION SIZES YOU NEED TO KNOW IN 2021

 

Instant Experience Facebook Ads

Different type of Facebook ads

Instant Experience is one of the more unique types of Facebook ads.

While other ad placements sit in the feed, an Instant Experience expands to full-screen after someone taps on the ad on a mobile device.

It’s an incredibly engaging and visual way to highlight your brand, products, or services. 

Inside the Instant Experience, you can use videos, add an image carousel, embed a form, and get people shopping with tagged products.

Want to keep people engaged for longer? You can double up on Instant Experiences to keep users discovering more content from your brand.

Placement Options:

https://www.plannthat.com/wp-content/uploads/2021/02/Post-Engagement-Facebook-Ads.pngInstagram feed

Facebook feed

Facebook Ad Dimensions for Instant Experience

Video Design Specs:

• https://www.plannthat.com/wp-content/uploads/2021/02/Post-Engagement-Facebook-Ads.pngRatio: 9:16 to 16:9

• Video File Size: 4GB Max

• Video Length Minimum: 1 second

• Video Length Maximum: 240 Minutes

• Vertical videos (with aspect ratio taller than 2:3) may be masked to 2:3

 

 

 

 

Image Specs:

• File type: jpg or png

• Image ratio: 9:16 to 16:9

• Images cropped to 1.91:1

• Recommended resolution: at least 1,200 x 628px

• Minimum Image Width in Pixels: 600

• Minimum Image Height in Pixels: 600

 

Video Facebook Ads

Different type of Facebook ads 2021

In a world hooked on TikToks, YouTube, and Netflix, it’s not surprising that video ads outperform static images.

According to Data Box, when comparing the two formats, it found that video ads:

• Get 2x more clicks than photos

• 2-3x higher click-through rate

• Increased conversions by 20-30%

So how do you get the most out of your Facebook video ads?

Use the feature to educate, inspire, or entertain your audience about your product or service. Use movement, text, and sound to quickly grab attention and don’t waste time delivering your value.

For an immersive experience, you can also upload a 360-degree ad. Users can then drag their finger to explore the video from different angles.

Placement Options:

• Facebook Feed

• Facebook Right Column

• Facebook Instant Articles

• Facebook In-Stream Video

• Facebook Marketplace

• Facebook Stories

• Instagram Stories

• Instagram Feed

• Messenger Inbox

Facebook Ad Dimensions for Video

• File type: MP4, MOV or GIF 

• Ratio: 4:5 

• Resolution: At least 1080 x 1080 pixels 

• Video duration: 1 second to 241 minutes

• Maximum file size: 4 GB

• Minimum width: 120 pixels

• Minimum height: 120 pixels

Read More: How To Create Facebook Video Ads People Will Watch

 

Event Response Facebook Ads

Facebook ad dimensions

Event Response Facebook ads are perfect for driving brand awareness. 

While it’s not an ad type for every kind of business, it can work wonders for physical stores, fitness centres like yoga studios, or brands hosting virtual or in-person summits, trainings, and festivals.

Use the ad to increase attendee registration, sell tickets, or boost brand awareness. You can fine-tune the targeting to include specific geographic regions, interests, gender and more.

Facebook Ad Dimensions for Event Responses

• File type: jpg or png

• Image ratio: 9:16 to 16:9

• Recommended resolution: at least 1,200 x 628px

• Link Description: 30 characters (with link)

• Minimum Image Width in Pixels: 600px

• Minimum Image Height in Pixels: 600px

• Aspect Ratio Tolerance: 3%

 

 

Offer Facebook Ads

What are the different types of Facebook ads

Got a discount, deal, or maybe a freebie you want to offer your audience?

Facebook’s offers lets you customise your ad with a specific call-to-action.

For example, if you’re a business coach, you could promote your latest course bundle. When a user clicks on your ad, it will take them to a landing page to claim the offer.

To create this ad type, you’ll need to go to your Facebook Page, click on the “Offers” button by ‘Create a Post’ and fill out all the details.

Placement Options:

• Facebook Feed

• Facebook Right Column

• Facebook Instant Articles

• Facebook Marketplace

• Instagram Stories

• Instagram Feed

• Messenger Inbox

Facebook Ad Dimensions for Offers

• Image file type: JPG or PNG 

• Video file type: MP4, MOV or GIF 

• Ratio: 1:1 

• Resolution: At least 1080 x 1080 pixels 

Lead Generation Facebook Ads

Facebook ads for lead gen

One of the best ways to get potential customers into your sales cycle is with Lead Generation ads. 

These ads are essentially a promoted form. You can prompt users to fill in their details without ever leaving the website or app.

You can use this ad format for encouraging newsletter sign-ups, demo requests, job applications or event registration.

The ad automatically pulls information from the user’s Facebook profile, saving time, and streamlining the entire process.

But wait…There’s another reason to jump on the lead generation ad format bandwagon. Facebook automatically syncs the information to your CRM, so your leads are right where you need them.

Placement Options:

• Facebook feed

• Instagram feed

Facebook Ad Dimensions for Lead Generation Ads

• Recommended image size: 1200×628 pixels

• Image ratio: Landscape (1.91:1),

• Minimum image resolution: 600 x 315 pixels

• Video Aspect Ratio: 9:16 to 16:9

• Video compression: H.264 

• Video file type: MP4

 

Page Like Facebook Ads

Get more Facebook page likes

A Page Likes ad campaign can help you grow your organic reach. When you set this as your goal, the Facebook ad type will encourage users to like your page.

Tip: You can add a ‘like page’ CTA to other ad types and achieve two campaign objectives at once. 

 

Slideshow Facebook Ads

Slideshow Facebook ads

Slideshow ads on Facebook are kinda like videos and kinda not. Think of them as moving billboards, like you would see in Times Square

Use the moving images to:

• Highlight benefits

• Showcase multiple products

• Display a demo on how your product works

• Tell a story about your brand

It’s a great option for brands who don’t have the skills to create video content, but want to make ads quickly, and reach people with slower connections.

Don’t have high-quality images to use for your ad? Facebook has free stock images, music and video editing tools to help you create engaging content

Placement Options:

• Facebook Feed

• Facebook Right Column

• Facebook Instant Articles

• Facebook In-Stream Video

• Facebook Marketplace

• Facebook Stories

• Instagram Stories

• Instagram Feed

• Messenger Inbox

Facebook Ad Dimensions for Slideshow Ads

• Image file type: JPG or PNG 

• Video file type: MP4, MOV or GIF 

• Ratio: 16:9, 1:1 or 4:5 

• Resolution: At least 1280 x 720 pixels 

• Number of images: Between 3 and 10

• Duration: Maximum 15 seconds 

 

Carousel Facebook Ads

Facebook carousel ads

Facebook Carousel ads are incredible for brands selling multiple products.

Got a summer clothing drop? Create a carousel featuring all or some of the best-selling pieces.

Users can swipe through the products, and when they see something they like, the link will take them straight to your website to complete the purchase.

Besides physical products, you can use Facebook carousel ads for product demos, product highlights, announce a promotion, include testimonials, or tell a story.

You can choose up to 10 images or videos to display in a single ad, and each one can have a separate link. 

Placement Options:

• Facebook Feed

• Facebook Right Column

• Facebook Instant Articles

• Facebook Marketplace

• Instagram Stories

• Instagram Feed

• Messenger Inbox

Facebook Ad Dimensions for Carousel

• Image file type: JPG or PNG 

• Video file type: MP4, MOV or GIF 

• Ratio: 1:1 

• Resolution: At least 1080 x 1080 pixels 

• Number of carousel cards: 2 to 10

• Image maximum file size: 30 MB

• Video maximum file size: 4 GB

• Video duration: 1 second to 240 minutes

• Aspect ratio tolerance: 3%

 

Collection Facebook Ads

Collection Facebook ads

Another fantastic ad option for product-based brands is Collections.

Use this Facebook Ad type when you have a bunch of products you want to promote. 

It moves users from discovering your products in their newsfeeds to seamlessly purchasing without leaving the platform.

Think of it as a mini online store.

You can have a cover image or video and then four product images. When someone clicks, it sparks an Instant Experience and helps you close the sale.

Placement Options:

• Facebook Feed

• Instagram Feed

Facebook Ad Dimensions for Collection Ads

• Image type: JPG or PNG 

• Video file type: MP4, MOV or GIF 

• Ratio: 1:1 

• Resolution: At least 1080 x 1080 pixels 

• Instant Experience: Required

• Image maximum file size: 30 MB

• Video maximum file size: 4 GB

 

Image Facebook Ads

Best type of Facebook ads

Images are a simple, yet effective ad option on Facebook that any business can use for a promotion.

While it doesn’t have all the bells and whistles of videos and Instant Experience, you can still see results from using this format.

To get the most out of your ads, you’ll want to make sure you’re using high-quality photos.

You’ll also want to make sure your image has minimal text. Facebook has a 20% text guideline, and if you don’t follow it, your ad might get rejected or not perform as well.

Placement Options:

• Facebook Feed

• Facebook Right Column

• Facebook Instant Articles

• Facebook Marketplace

• Facebook Stories

• Instagram Stories

• Instagram Feed

• Audience Network Native Banner and Interstitial

• Sponsored Message

• Messenger Inbox

Facebook Ad Dimensions for Images

• File type: JPG or PNG 

• Ratio: 1.91:1 to 1:1 

• Resolution: At least 1080 x 1080 pixels 

• Maximum file size: 30 MB

• Minimum width: 600 pixels

• Minimum height: 600 pixels

• Aspect ratio tolerance: 3%

 

Schedule Your Facebook Content

Now that you’re an expert on the different types of Facebook Ads, it’s time to master your organic posting schedule.

Use Plann to quickly and seamlessly post to your Facebook Page. With the ‘Strategy’ feature, you can make sure that every post is aligned with your content pillars and is growing your audience of raving fans.