14 Best Social Media Tools You Need To Succeed In 2024

Make the most of your efforts on social media and leverage these powerful social media tools, perfect for delivering powerful results for your brand.

Lucinda Starr
12 minutes read

Business owners have a lot on their plate. From managing a team to keeping on top of cash flow and looking for new ways to build and grow your offering, it can be all too easy to work in (rather than on) your business. And in many cases, creating engaged social media communities is a task that can easily fall off the priority list. 

But here’s some good news for you! If you’re looking to streamline your efforts and maximize your results on social media, using powerful social media tools is a proven strategy to help businesses succeed in 2024. Whether you’re looking to create engaging video content, build beautiful competition landing pages, dip your toe into influencer marketing or refine your hashtag strategy, using social media tools will save you time and energy so you can focus on doing what you do best!

Ready to discover the best social media tools you need to succeed in 2024? Let’s get started!


What are the advantages of using social media tools?

Before diving into some of the top social media tools, let’s look at why brands should leverage these tools in the first place. Although anyone can set up a social media profile for their business, those that succeed understand the value of investing in additional tools, training and resources to bolster their efforts. And here’s why:

– Using social media tools is a practical strategy to reduce the time spent managing your businesses’ social media channels. These tools provide handy shortcuts that automate the content creation, publishing and reporting process. As they say, time is money! 

– Social media tools are designed to be intuitive and easy to use, making them the perfect solution for those brands looking to maximize their results on social media. 

– Plus, these tools take the guesswork out of using social media for business and frees up extra time for business owners to focus on building your business. 

Now, let’s reveal the top expert tools your business can start using today to boost your social media success!

1. Canva

Think you need a professional graphic designer to create engaging social media tiles? Think again! Say hello to Canva, the creative software that helps you produce amazing designs online. The best bit? You can now use Canva directly in Plann with our nifty integration.


Don’t have a Canva account?  The tool is free to try out (with additional features like branded fonts and colors for the paid plan that can also be utilized in Plann!). 

Perfect for the non-designer designer, you can create, design and publish social media graphics, documents, and digital designs. This intuitive software uses a simple drag-and-drop feature to produce professional layouts (no graphic design experience required!). Canva’s software features thousands of templates, graphics and fonts to choose from, meaning you’ll have plenty of creative inspiration to bring your ideas to life. 


Plus, with custom fonts and color palettes available, businesses can easily produce branded graphics and designs in a matter of minutes to ensure consistent and recognizable branding across all your communication channels. 


2. Infogram

Speaking of producing engaging social media graphics, transform data and stats into beautiful pieces of content using the social media tool, Infogram. This easy-to-use visualization tool enables businesses to create infographics, reports, maps and social media visuals in a matter of minutes.

Using Infogram’s collection of ready-to-use templates, simply add in the information you’re wanting to share and customize the design to suit your brand’s guidelines using colors, fonts and logos. Whether you’re looking to share interesting industry trends or educate your followers with meaningful data, Infogram is the perfect social media tool to create branded visuals and stunning infographics. 

3. Plann

Looking for a complete Instagram suite to plan, schedule and track the analytics of your success? Plann is the social media management tool for you! For businesses looking to streamline their Instagram content, Plann has a range of helpful features to help you succeed.


Discover, curate and repost user-generated content and stock imagery all in one place using Plann’s media management tool. Seamlessly arrange your Instagram profile with this drag-and-drop scheduling workspace (perfect for post and story scheduling). Plus, users can skyrocket their growth with advanced Instagram analytics, collaborate with team members in one place, engage and respond to audiences in one place and so much more. To find out more and get started on Plann, click here.

4. HopperHQ

Hopper HQ is a refreshingly simple social media management tool, ideal for small businesses and agencies aiming for a consistent and distinctive social media presence. It enables users to plan, create, and schedule content on popular platforms such as Instagram, Facebook, LinkedIn, X, Pinterest, TikTok, and YouTube Shorts.

With Hopper HQ’s visual grid planner and dynamic content calendar, you can effortlessly visualize your past and future posts, ensuring a stunning Instagram or TikTok feed. Its in-app editing tools and integrations with third-party apps help maintain content consistency with your branding, making it visually appealing and perfectly tailored to your audience.

Teams can benefit from collaboration and workflow approval features, ensuring full alignment on projects. For just $16 a month, you can leverage the entire platform, enhancing your social media experience and freeing up time for other important tasks.

5. Statusbrew

Statusbrew is an all-in-one social media management tool that lets you manage all your socials from a unified dashboard. It has solutions for businesses of all sizes, helping them engage with their customers at scale. It is used by over 10,000 businesses, including Samsung, Shopify, Spotify, Hilton, and more.


Statusbrew makes team collaboration and workflow approvals hassle-free with its social media collaboration tool. You can easily add team members and assign access rights to streamline complex workflows. The tool’s Publish feature enables you to create, schedule, and publish posts across multiple social channels. And there’s more!

6. BuzzSumo

Not sure what content to post on social media? Wondering what popular topics of conversation your brand could leverage? Look no further than BuzzSumo. Whether you’re searching for inspiration, wanting to build an engaged online community or find the right influencer for your next campaign, this platform can deliver it all.

buzz sumo

BuzzSumo is a content insights platform that enables brands to find new content ideas, analyze billions of data points, connect with influencers and track social content performance from one place. From accessing real-time analytics on viral trends and topics to uncovering the top content of your key competitors, BuzzSumo helps to save your time by quickly identifying golden content opportunities for your brand on social media.

7. Rebrandly

best business tools

Rebrandly is a great tool to use in order to create custom short links for the links that are created and shared on your social media channels. With Rebrandly you are able to track every link that is created and shared online and learn more about your audience — such as what country the clicks are coming from, the most popular times and days and what social media platform the clicks originated from. Other handy features include link retargeting, custom reports, UTM builder and traffic routing, to name a few.

8. Typeform

Want to learn more about your audience on social media? To gain valuable data points about audience behavior, try using Typeform, the free online form and quiz builder. This easy-to-use platform enables brands to create stunning quizzes in a matter of minutes, with access to millions of images and videos to personalize your online form. Plus, using Typeforms’ custom layouts feature you can edit and tweak this form to ensure it’s aligned with your existing branding. 


From running audience surveys to simple questionnaires and even form templates to facilitate your next social media competition, Typeform enables you to gather important data from your audience to help inform and refine your social media strategy.

9. Bitly 

Driving website traffic is a goal for many businesses on social media. To boost your chances of success, Bitly is the social media tool you need to know about. This simple link-shortening tool creates click-worthy links by helping brands to produce custom links in just a few clicks.


Want to boost your website click-through rates from your social channels? By creating a custom link you’ll be able to choose your own domain name and ensure the naming of links is consistent and recognizable for audiences across channels. In fact, stats from Bitly reveal using custom links can help businesses boost link clicks by up to 34%. 

Aside from creating custom links, Bitly also enables brands to track the performance of links and campaigns with real-time analytics. Discover where your website traffic is coming from with comprehensive data and analytics that reveal everything from geographic data to your top referring social channels.

10. Keyhole 

Hashtags are one of the best ways for brands to increase their reach and searchability on social media. But how do you know if you’re using the right hashtags for your brand? Could you be tapping into new audiences by simply changing the hashtags you’re using? To help track and measure the success of your social hashtag strategy, Keyhole is a powerful social media tool to help you get your content in front of the right eyeballs.


This powerful analytics tool enables brands to track the performance of their hashtags and produce easy-to-understand reports that explain the impact and ROI of your social media campaigns. From accessing real-time analytics across Instagram, Twitter and Facebook to creating custom reports and shareable dashboards, Keyhole is the perfect tool for businesses looking to optimize their hashtag strategy and boost their success on social media.

How To Get Ahead With Your Social Media Content In Slow Times
How To Get Ahead With Your Social Media Content In Slow Times

Learn how to get more intentional with your posting and how to plan out themed and seasonal content


Latest Blogs

Content Creation


Trending TikTok Songs To Use This Week (+ Reels)

Check out the trending TikTok songs and trending Reels that have been growing in popularity this week!

Social Media Strategy

The Best Time To Post on Facebook in 2024

Curious about the best time to post on Facebook? Discover how to reach Facebook users when they’re most active with this best posting times guide.

Social Media Updates

The Biggest Social Media Updates for 2024

Dive into our live guide to the biggest social media news of 2024, updated monthly to keep your finger on the pulse.

“So much information packed into a small amount of time”
As an artist, I always knew TikTok was an important platform for me to be on to connect with potential clients. I left this course feeling so confident and excited to create and grow!
Arden Interiors
Jenn Evans

Getting Started with TikTok

Up your TikTok Strategy with
Greta Rose
Greta Rose
Tag, you're it! Never miss a message, team notifications are here