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SEM (Search Engine Marketing)

A strategy that uses both paid search advertising and organic search engine optimization to increase website visibility in search engine results pages.

SEM stands for Search Engine Marketing. It’s a comprehensive digital marketing approach that utilizes two primary techniques:

  • Search Engine Optimization (SEO): Optimizing your website and content to rank organically (for free) in search results for relevant keywords.
  • Paid Search Advertising (PPC): Creating and running paid ads on search engines like Google Ads to appear at the top of search results for specific keywords.

Why Use SEM?

SEM offers several advantages for businesses and brands:

  • Increased Website Traffic: Attract more qualified visitors who are actively searching for products or services related to your offerings.
  • Improved Brand Awareness: Enhance your online visibility and make your brand more discoverable to potential customers.
  • Targeted Audience Reach: Reach users who are already interested in what you offer by using relevant keywords in your SEO and PPC strategies.
  • Measurable Results: Track the performance of your SEM campaigns and adjust your strategies for optimal results.

The Two Pillars of SEM:

  • SEO (Search Engine Optimization):
    • Focuses on optimizing your website’s content, structure, and technical aspects to rank higher in organic search results.
    • Involves keyword research, on-page optimization, link building, and technical SEO improvements.
  • Paid Search Advertising (PPC):
    • Involves creating paid ads that appear at the top of search results for specific keywords.
    • Platforms like Google Ads allow you to target your audience, set budgets, and track the performance of your ad campaigns.

Choosing the Right SEM Strategy:

The ideal SEM strategy often involves a combination of SEO and PPC.

  • SEO: A long-term strategy that builds organic visibility over time.

PPC: Provides a faster way to reach a targeted audience and achieve immediate results.


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