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In marketing Meta typically refers to metadata, which is information that provides details about other data.

“Meta” is a term with several meanings all depending on the context.

  1. Metaverse: In the context of the digital and tech industry, “Meta” can refer to the concept of the metaverse, a collective virtual shared space created by the convergence of virtually enhanced physical reality and physically persistent virtual space.
  2. Facebook’s Parent Company: “Meta” is also the new name for Facebook’s parent company as of late 2021, reflecting its focus on building the metaverse.
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