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Binge describes the act of watching a large amount of shows, movies, or other forms of entertainment in a short period of time.

What is the meaning of Binge?

To binge or binge-watch means to the act of consuming a large amount of entertainment content online in a short period.  This typically involves watching multiple episodes or videos in one sitting, or over a few consecutive days.

Where does the term ‘Binge’ come from?

Binge-watching gained popularity with the rise of streaming services like Netflix and Hulu.  These platforms offer vast libraries of content readily available for marathons.

Binge-Watching and Social Media

Social media plays a big role in binge-watching culture:

  • Trending Shows: Platforms like Twitter and Facebook can spark interest with trending topics and discussions about shows. Seeing friends rave about a new series can be a major trigger for a binge session!
  • Social Proof: Platforms like YouTube recommend videos based on viewing history, creating personalized rabbit holes of binge-worthy content.
  • FOMO (Fear of Missing Out): Social media feeds can be filled with discussions and memes about popular shows. The fear of missing out can fuel the urge to binge-watch and catch up.

Binge-Watching for Businesses

While excessive binge-watching isn’t ideal for everyone, some businesses can leverage its power:


  • Content Creators: Understanding binge-watching behavior helps creators craft content that keeps viewers hooked and coming back for more.
  • Social Media Managers: Knowing what content gets users to binge can inform scheduling strategies to maximize engagement.
  • Streaming Services: Understanding binge-watching patterns allows these services to personalize recommendations and keep users subscribed.
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