Schedule Instagram Posts Automatically
* Update from Plann
Instagram recently announced that they were going to let business accounts schedule Instagram posts automatically and the world rejoiced!
We know it’s something you care about, as we’ve had hundreds of messages, emails and comments asking when the update was coming to our Plann platform.
We’re really excited to bring all of the new updates that come with Instagram’s ‘Graph’ API update, including being able to schedule Instagram posts automatically, as well as a heap of new analytics data.
Instagram has made their automatic posting feature available to a small number of Marketing partners to make sure they get it right for the entire community (of over 1B people!).
Over the last 18 months, they’ve been making more features from their ‘GRAPH API’ available to their API partners, including us at Plann.
However, we’re constantly being told by our community that due to the GRAPH API being in Beta, there are inconsistencies, glitches and bugs still coming from Instagram’s AutoPosting feature, which is being displayed as errors in scheduling tools that post automatically to Instagram.
Here’s what those who schedule Instagram posts automatically are experiencing:
- Reduced Reach
It could be that Instagram is worried people are going to start spamming their platform, but we’re aware that those who are using automatic posting features are significantly affected.
- You can only add one image
This means Carousel posts, or multi-posts are able to be automatically uploaded.
- You cannot automatically post videos
- You cannot schedule stories
You can draft them, but you cannot have them pushed automatically via Instagram Graph API.
- You cannot add shopping tags
If you’re a shop in Instagram, you’re unable to tag products and schedule them to Instagram.
- Branded Content Tag
Creators, public figures and publishers can tag business partners in branded content through feed and stories in Instagram, but this cannot be done automatically.
Anything you’ve prewritten as a draft is unable to be automatically pushed to Instagram as a draft post.
* Psst….you cannot use any of the new API features unless you connect a Facebook Business Page to Plann.
You’ll need an Instagram business profile to get started.If you don’t have one, it only takes 2 minutes – Here’s how you can set up a business account and on your way to conquering Instagram the most advanced features!
What can I do with the new Graph API?
- As long as you’ve connected a Facebook Business Page, the new Instagram ‘Graph’ API will provide you with more performance insights, including pulling more information for your stories!
- You can respond directly to comments and mentions from right inside the Plann Dashboard (no more osteopath appointments from typing out so many responses!)
- You’ll be able to see when someone tags you in an image (‘mentions you’) and add your response from right inside Plann.
- You’ll be able to pull through your currently published Instagram grid so you’ll always know how you’re looking while you’re planning your grid in advance.
MORE READING: THIRD PARTY APPS CAN NOW POST DIRECTLY ON INSTAGRAM
What We’re Doing at Plann to Make Sure You Can Post Automatically
We’ve been working away furiously in the background to bring you all the extra features as soon as we can.
As it’s all very new, we’re still watching how it will affect our lovely Plann community.
Instagram (Facebook) have given us some very strict rules about what we’re allowed to do, and some pretty heavy approval processes to get the new features through.
We’re currently waiting on Instagram to open up submissions so we can submit Plann for them to review and approve.
How long will it be?
It’s obvious that to schedule Instagram posts automatically, the current version isn’t quite the answer everyone was yahoo’ing for.
While Instagram make changes and updates to make it better, we’re eagle-eyed watching what’s happening (and thank you everyone who shared information with us!)
We’re doing our best to spot the mistakes everyone is making while auto-scheduling is in BETA and seeing how we can make it better – continuing our mission of delivering a full management tool that you love using to grow your business!
There is currently no published date for when this will be available to everyone.
We’re sure it’s going to get much better, and with years to go Instagram as a platform will go through many many more changes.
Truth being told, when you run a large company that handles thousands of posts every day on tens of social platforms, adding content manually to Instagram can becoming frustratingly time-consuming. However, auto posting on Instagram isn’t quite the answer we were looking for and know that Plann has
We’re confident we’ve got our eye to the ground for you – and why we’d suggest Plann to schedule your posts, run a hashtag research, plan your grid and even spy on your competition. If you enjoy being close to your Instagram community, then get those “It’s time to post!” reminders to ensure you’re there to maximise your engagement.