The Best Instagram Caption Ideas for 2018
Having great Instagram caption ideas is like building an app from scratch with no tech background.
Freakin’ difficult sometimes.
BUT – there are a few copywriting strategies for writing Instagram captions that will help you to capture the attention of your followers as they scroll through their newsfeed.
Let’s be real here – with Instagram set to reach 1 billion users in 2018, your captions need to turn your followers into curious cats as soon as they set eyes on your post!
Today we’re going to share with you five of the best Instagram caption ideas that will help you to increase your likes, comments, and follower count in 2018 and beyond.
1. BE A STORYTELLER
One of the best ways to dramatically increase your engagement on Instagram is to share a longer-length caption that tells a story.
From our research the best storytelling Instagram caption ideas have these things in common:
- They are 4-5 paragraphs in length
- They start off with an attention-grabbing first sentence
- They share a somewhat personal story about the person or brand
- They are often shared with an image of a person, or a group of people
Sharing stories about your product, brand, or even your team are far more interesting than continuously reminding your followers to buy your things.
And the best bonus of storytelling captions? They will help your newer followers to trust you more, which of course is going to lead to more sales in the future.
Here is a flipp’n amazing example of how you can tell a story with your Instagram caption:
My name is Jenna and I’m a small town girl who’s doing the best she can to change the world. I want to be the woman I wish I had growing up. ?? At the age of 23, I put in my two weeks notice and kissed my windowless office goodbye with nothing more than a $300 Craigslist camera and a dream to never have to update my resumé again. ?? There have been many twists and turns to the story, endless hours of hard work, lots of fear, but this inner belief that the I could make it, that I could take charge of this one sweet life of mine. ✨ This feed isn’t a highlight reel, it’s REAL. The triumphs and trials, the hardship and loss, the love and stories of this journey I’ve taken. What I hope I can be to you, is proof you can make it, that you don’t have to be perfect to succeed, and that no one has it all together. ??♀️ I’m so glad you’re here, tell me what it is you do for a living below (and if it’s part of the life you dreamed of!)
2. SHARE SOMETHING FUNNY
Now this is just between us… but at Plann HQ we think we’re pretty darn hilarious.
And we have a feeling you are too!
Everyone has a funny story about an embarrassing moment, a silly mistake, an awkward interaction and it is those funny stories that can make for incredible Instagram caption ideas.
And they get EVEN FUNNIER when you add emojis in your caption too!
Sharing your funny side is sure to spark your engagement and make your business or brand more relatable for your community.
Your funny captions can be short ‘Dad Jokes’ or they can be longer captions that share with your audience about that one time at the beginning of your business journey when…
3. ASK FOR IDEAS + FEEDBACK
What’s one sure fire way to get your Instagram community excited?
Ask them to help you with a new exciting project or product!
Putting a call out for ideas and feedback will have you and your community members brainstorming like there is no tomorrow.
By doing this you’ll also increase the sense of connection that your followers have to your brand, as they will know that their comments are shaping the future of your account or business.
Instagram stories. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I’m the WORST at consistently keeping up with them. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Anyone else struggle to keep up with stories when your days are super busy? This week I’m committing to 4 -5 a day NO EXCUSES. I’ll report back at the end of the week with a stories blog or podcast! ? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Anyone got some cool apps or recommendations for stories? ?? (? @britandco)
4. HAVE A CUSTOMER SHARE THEIR STORY
There are people out there that L-O-V-E what you do.
We just know it!
So, why not ask those amazingly loved-up customers and community members to share what they’ve learnt from you or how your business has helped them in an Instagram caption?
This type of content is a win-win for both of you because:
- The customer gets a shout-out on your Instagram account
- Your brand gets a real, authentic review that may just lead to some sales!
Have a think of a few customers who have been a part of your Instagram community for a while, make a shortlist, and start contacting a few of them.
You never know what goodness might come out of this Instagram caption!
5. GET REAL + RAW
Our of all of the Instagram Caption ideas we have shared so far, this one is the most powerful.
Seriously – it can skyrocket your Instagram engagement rate like nothing else.
Why? Because it’s all about getting vulnerable.
Something that a lot of us are seeking on social media these days is authenticity, honesty, and human connection.
We want to deeply get to know and understand the people and brands we are supporting.
A great way to do this is to share not only your wins, but also your struggles with your Instagram followers through your Instagram captions.
These raw + real conversations are what we need more of on Instagram, and all of the other social media networks too.
Have a read of the caption below, it’s jaw-droppingly raw and we couldn’t love it more.
I do the work that I do because I am fat. I mean, I would still be a photographer, but the work that I do specifically in personal branding of women, I do because I am fat. All my life I believed that I was less credible and less capable of starting my own business because of how I looked. I tried to hide behind the camera and the desk. I still struggle with this #everyfreakingday. I KNOW everyone has something to offer, and everyone has the right to go after their dreams and goals. But I also know from very personal experience that this is so hard when being visible makes you want to vomit. Seriously. When I see others holding back because of their own confidence issues I REALLY want to shake them and show them how wrong they are! (note to potential clients, I have never ‘actually’ shaken a client)… It is our confidence that stops us. I promise to do what I can to help you find the confidence to get visible. Through my ever evolving branding tools to help you find your sweet spot, by constantly learning about posing and lighting… and by always focusing on ways to make you feel confident on photo shoot day…and beyond This isn’t just work for me, this is about you and me working together on the hard stuff so we both can grow and succeed. (ps. seriously awkward photo to demonstrate how uncomfortable I am in front of the camera ?)
If you are raring to go and want to write a bunch of Instagram captions at once, we reckon’ that you’ll love the Plann app for Instagram Scheduling!
Tap on the buttons below to download our multi-award-winning Instagram Scheduling, Analytics and Strategy app and start planning out your best Instagram content yet!
Working remotely from Brisbane, Australia, Mackayla is part of the Plann Marketing team.
Originally from New Zealand, Mackayla has lived in Sunny Queensland for 10 years now and has been hosting Instagram Marketing Workshops for Small Businesses in the Fashion and Beauty industry.
Follow @mackaylapaul on Instagram to see more of Mackayla’s work!